Meet Team MMV

Owners | Agents
Jennie LaCovey & Shannon Arnold

We met in Pasadena, CA in 2005 (MMV in Roman Numerals). We were fast friends which led to adventures, living together, being family and working together. We worked together at a small business marketing agency in LA and we started a small company producing live shows and events.

Jennie had been with LA based talent agencies since 2007.
She was an Agent with LA’s top dance agency until 2021.
She has worked with hundreds of performers and has relationships with Casting Directors, Choreographers and more.

Shannon is an entrepreneur at heart. She opened her first business, Oh To Be A Dog in 2010, it is still successful today. She also co-owns The Kitchen Chemists a small batch cannabis topicals company. She has consulted other business owners on starting and running businesses. She brings her business acumen and knowledge to MMV helping talent work on their biggest asset, their brand.

— Quote Source

Agent | Nicole P. Sarro

Nicole P. Sarro represents a selective roster of artists working across Broadway, national tours, film, and television. A former actor, Nicole brings a deep understanding of the industry from both sides of the table. Alongside her performing career, she spent several years in the corporate world—most recently helping to launch and scale a professional services startup focused on transforming executive leadership and aligning teams.

Nicole is on a mission to revolutionize the agent-client relationship through transparent communication, strategic collaboration, and deeply human connection. She believes that when artists are supported with clarity, vision, and care, they’re unstoppable.

As one of the few Latinas in talent representation, Nicole is passionate about shifting the landscape—advocating for authentic representation and equity in all spaces. Since transitioning to agenting, she has built a reputation for her sharp instincts, strong relationships, and unwavering advocacy. MMV Talent proudly centers Global Majority and LGBTQ+ artists, with a commitment to representation that reflects the world we live in.