MMV Talent was founded in 2021 by
Jennie LaCovey and Shannon Arnold.

MMV is 2005 in Roman Numerals, which is when they met in Los Angeles.

Jennie spent years working in talent agencies, while Shannon built her career as a lifelong entrepreneur. Both kept hearing the same frustrations from talent—feeling overlooked, treated like a number, or left without a response. Seeing the need for an agency that truly puts clients first, especially in underrepresented communities, they decided to combine their experience in talent and business. Drawing on years of collaboration and shared vision, they founded MMV to help people feel seen, supported, and empowered to achieve their dreams.

Jennie LaCovey | Co-Owner/Agent

Hailing from our nation's capital, Jennie LaCovey grew up studying ballet, tap, jazz, hip-hop, lyrical and character. She also had the pleasure of being a part of the Young Americans of Washington, a musical theatre performing troupe that performed all over the DC metropolitan area including The White House, Royal Caribbean Cruise Lines, as well as multiple productions of A Chorus Line.  

She continued her studies of ballet, jazz, modern, and Dancing for the Camera in college. Jennie graduated Cum Laude from Towson University in Baltimore, MD with a Bachelor of Science degree in Electronic Media and Film with a Television Track, after interning at MTV Networks and National Cable Communications in New York, as well as Central Casting Agency in Washington, DC.

Jennie had been with LA based talent agencies since 2007. She became an agent for professional dancers and placed them on jobs ranging from music videos, television shows, films, world tours and everything in between. She was an agent with LA’s top dance agency until 2021. Some of her favorite projects include Michael Jackson’s last world tour, The Greatest Showman feature film and multiple National tours of Hamilton. She has worked with thousands of performers and has relationships with Casting Directors, Choreographers and more. 

Shannon Arnold | Co-Owner/Agent

Shannon was born and raised in Los Angeles, surrounded by strong, inspiring women. With five moms; including one who founded a women’s business networking organization two years before Shannon was born she grew up immersed in entrepreneurship. From attending networking meetings as a baby to facilitating events and public speaking by age 16, Shannon received a hands-on business education unlike any other.

In 2010, she launched her first venture, a dog walking and pet sitting service that continues to thrive today, combining her love for animals with her entrepreneurial drive.

Shannon moved to New York in 2015 to be with her now-wife, Jacqueline, whose performing career kept her rooted there. Through her wife, Shannon built deep connections in the theatre community; meeting actors, agents, and casting directors. When her longtime friend Jennie relocated to the East Coast during the pandemic, they saw the perfect opportunity to create a new kind of agency.

With a lifelong passion for theatre (her first show was South Pacific at Lincoln Center at age seven), a gift for building community, and a deep commitment to helping others, Shannon has found her most rewarding role yet as a talent agent.

Agent | Nicole P. Sarro

Nicole P. Sarro represents a selective roster of artists working across Broadway, national tours, film, and television. A former actor, Nicole brings a deep understanding of the industry from both sides of the table. Alongside her performing career, she spent several years in the corporate world—most recently helping to launch and scale a professional services startup focused on transforming executive leadership and aligning teams.

Nicole is on a mission to revolutionize the agent-client relationship through transparent communication, strategic collaboration, and deeply human connection. She believes that when artists are supported with clarity, vision, and care, they’re unstoppable.

As one of the few Latinas in talent representation, Nicole is passionate about shifting the landscape—advocating for authentic representation and equity in all spaces. Since transitioning to agenting, she has built a reputation for her sharp instincts, strong relationships, and unwavering advocacy. MMV Talent proudly centers Global Majority and LGBTQ+ artists, with a commitment to representation that reflects the world we live in.